Discover your Style
About Us
Welcome
Discover your style at Salon.B Naples, an award-winning hair salon recognized as Best Hair Salon in Naples by the 2024–2025 Community Choice Awards and Best of the Gulfshore 2025. Our upscale Naples, Florida salon is driven by a passion for world-class customer service and refined artistry. From the moment you step inside our inviting, modern space, you’ll experience a warm, elevated atmosphere designed to deliver a truly luxurious salon experience.
As a proud Wella Professionals Hair Color Salon, we specialize in advanced hair color services including balayage, highlights, color correction, and custom dimensional color, using only the highest-quality professional products. We also offer precision haircuts, modern and edgy styles, and industry-leading Keratin Complex and Keratin Express smoothing treatments for long-lasting results and manageability.
At Salon.B, we believe great hair is only part of the experience. Our salon is known for its positive energy, collaborative culture, and client-focused environment—where creativity flows, laughter is welcome, and every guest feels valued. We’re passionate about creating beautiful hair while ensuring our clients feel comfortable, confident, and genuinely enjoy their time with us.
Our talented team of master stylists brings years of advanced education and hands-on experience, paired with a continued commitment to learning the latest techniques in the beauty industry. We are also honored to have our stylists nominated for Best Stylist in the Community Choice Awards, further reinforcing Salon.B’s reputation as one of the most trusted luxury hair salons in Naples, FL.
Wella Professional hair color
Color you can trust—backed by advanced technology and professional performance.
At Salon.B Naples, we use Wella Professionals Hair Color, trusted worldwide for consistent, high-performance results. Formulated with ME+ dye technology, Wella helps reduce the risk of developing new hair color allergies while delivering pure, balanced color with natural depth and shine.
Wella’s Ultra Precision Color Technology provides vibrant, predictable results with up to 100% gray coverage, while the built-in Metal Purifier helps protect the hair from metal-related damage—eliminating the need for pre-treatments when coloring with Koleston Perfect. This ensures healthier-looking hair and reliable color, service after service.
Dermatologically tested and vegan, Wella Professionals is committed to responsible beauty with no animal testing and formulas made with up to 85% naturally derived ingredients—allowing us to deliver exceptional color results while caring for the health of your hair.
Products
Professional Hair Care Products at Salon.B Naples
We thoughtfully curate a selection of professional hair care products that reflect the high standards of Salon.B Naples and the needs of our clients. Our retail collection features industry-leading brands including Wella Professionals, Davines, K18, Keratin Complex, and Kenra.
Our experienced stylists provide personalized recommendations and expert guidance to help you choose the right products for your hair type and lifestyle—so you can maintain healthy, salon-quality hair between visits.
Wella Professionals
A professional, color-focused brand known for advanced formulations and predictable results. We trust Wella for its ability to maintain tone, enhance shine, and protect hair integrity—especially for color-treated hair between salon visits.
Davines
Sustainably crafted, high-performance hair care that balances luxury with responsibility. Davines is ideal for clients who want clean formulations without compromising results, making it a favorite for daily maintenance and scalp health.
K18
A biomimetic hair repair treatment designed to restore strength from the inside out. We recommend K18 for clients experiencing damage from color, heat, or chemical services who want long-term repair—not just surface conditioning.
Keratin Complex
Professional smoothing and strengthening treatments that improve manageability and reduce frizz. Keratin Complex is ideal for clients looking to control humidity, enhance shine, and maintain smoother hair between appointments.
Kenra Professional
Performance-driven styling products that deliver reliable, consistent results. Kenra is a go-to for heat protection, volume, and long-lasting styles without weighing the hair down.
Not sure which products are right for you?
Our stylists are happy to create a personalized home-care plan during your visit.
Supporting our local community
Salon B is proud to support the local community and make a difference in raising awareness. With the help of Tiger Rock Martial Arts, we learned invaluable self-defense techniques for protecting ourselves in hostile environments. Together, we raised $4,200 for Path2Freedom, whose mission is to create hope and healing for child survivors of human trafficking by providing safe environments and long-term recovery programs. We love giving back to the community and helping as many organizations as we can.
Our Reviews
Let’s Talk Hair Goals
Schedule your free consultation with one of Naples’ top stylists. Whether you’re ready for a bold transformation or just need expert advice, we’re here to help you shine.
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April Newsletter
As we begin to wrap up another busy season in Naples, we want to take a moment to say thank you.
To all of our clients—thank you for your continued support, your trust in our work, and for the conversations, laughs, and relationships built behind the chair. This season has been one of our best, and it's because of you.
While the seasonal rush is coming to an end, Salon.B remains active through the summer months. Our schedule continues to stay steady, and with that comes a few important updates:
☀️ Summer Scheduling
As we move into summer, our stylists will begin adjusting their schedules to allow for personal time and vacations. This means:
- Shorter work weeks for some team members
- Limited availability on certain days
- Higher demand for preferred appointment times
📅 Pre-Booking Is Key
To ensure you get the time and stylist you prefer, we strongly recommend pre-booking your next appointment.